As we all know, everyone wants to be fashionable in today’s world and wants to try endless number of fashion styles and trends. But this isn’t easier! Because we often need help in putting different styles of clothing together to either impress other people or just to build and maintain our personality. Thankfully, we have top Indian fashion influencers on Instagram who make our fashion style statements clearer by trendy clothing and accessories. They bring valuable fashion tips and hacks that improve our sense in terms of carrying ourselves in day-to-day life. These Influencer’s Instagram handles educate people about fashion tutorials, recommendations, latest trends and opinions that may shape better perception in terms of fashion. Fashion instagrammers also inspire us for a particular purchasing.
Indian Fashion Influencers are also trendsetters and brands approach them for different promotional campaigns to promote their products / launch new products.
When fashion instagrammers in India are the part of the campaigns or collaborate with brands, they also get chances to attend fashion shows on behalf of the brand. So, how brand benefits with it? Though influencers get brand-sponsored trips, attend brand-exclusive dinners and what not! They post videos/image/reels of these events wearing designer outfits tagging the brand. This way followers are inclined towards that brand and are influenced for buying.
Brands, fashion designers, manufacturers, retailers as well as other sellers prefer leading fashion influencers in India to get leads, engagement, awareness and sales by utilizing the brand association of these subject matter experts; however brands are not able to directly deal with influencers because of various issues and hence, a strategist is required. This gap of the strategist is filled by the influencer marketing company. These influencer marketing companies select the influencers, design the story, make strategy, selects the right social media platform and execute the campaign for maximizing sales. The top influencer marketing agency is vital for brands and influencers for the utmost class influencer marketing because of their 6 years+ experience in content creation, IIT-IIM alumni, experienced creative specialists and relationships.
At Igygrow, the team of experts selects the best suitable fashion influencers for your fashion and clothing brand, draft customised strategies, choose proper promotional channels, curate effective content, and track progress at every step.
Let’s now find the top 15 Indian fashion Influencers which you should follow to stay ahead in the fashion industry in 2023.
Here is a List of Top 15 Fashion Instagrammers (Influencers) In India
Anusmriti Sarkar
Instagram: anusmritisarkarofficial
Anusmiriti sarkar is the most famous south actress and one of the top Indian fashion Instagrammers. Aside from her interest in acting, she was always fond of entering into fashion and as she learned about the secrets of fashion or gained knowledge in the field she made sure to share this knowledge with you. Through her account, she makes sure to provide you with fashion motivation, recommend top-notch quality products that will help you level up your style statement, etc.
All of her most watched reels are the ones where she has given a glimpse of her photoshoots or remained authentic with the audience leading up to a great connection with them.
Diipa Büller-Khosla
Instagram: diipakhosla
If Diipa Büller-Khosla is unknown to you, you most likely haven't used Instagram in the recent times. The influencer is well-known for her enviable wardrobe, relatable fashion advice, and the best product suggestions that fall within a reasonable price range. Diipa has walked in the Cannes and Venice Film Festivals, appeared on the covers of seven foreign publications and served as an ambassador for companies like Kérastase and Estée Lauder.
Diipa Büller-Khosla has played a key role in bridging the gap between Indian and international fashion. Magazines like Vogue, Forbes, ELLE, Grazia India, Condé Nast Traveller, The Telegraph, MITH, Chennai chronicles, Elangance, Hindustan Times, FEMINA, Arcadia etc. featured Diipa for her many contributions to the fashion industry. Fashion brands love her and fans can't get enough of Diipa. The diva interacts with her audience via social media. The fashion influencer has an engagement rate of 2.3% and receives an average of 46.3K likes and 166 comments.
Moreover, Diipa likes to empower women with her actions. She wore a 3D custom saree design by Stephanie Santos for an event organised by Vogue India. This was Diipa's attempt to bring modern and traditional together and tell Indian women to be bright, confident and ready to overcome any challenges. The post made an impact and received 88.3K likes and 365 comments.
Komal Pandey
Instagram: komalpandeyofficial
Komal Pandey is one of the most experienced fashion Instagrammers in India who has worked with some of the best designers and has been running her fashion blog for a very long time. This has enabled her to look beyond the conventional lens and serve something different for her audience.
She makes sure her fashion tips, recommendations or advice are implementable or budget-friendly. Moreover, her way of explaining things to make you more fashion-smart is exceptional. Due to this, she has been able to garner a massive following and engagement rate as well.
Kritika Khurana
Instagram: thatbohogirl
Kritika Khurana is one of the most famous fashion influencers as even before starting her journey as a fashion Instagrammer she had a really successful fashion blog known as the boho girl which provided something unique each and every time. Kritika has been a visionary with her passion for fashion and making a difference with it due to which she came on Instagram and made use of the format in giving the best product or clothes recommendations, providing fashion motivation, and much more. Due to her dominance in the industry, she frequently collaborates with well-known brands like L'Oreal, Myntra, Knorr, Pure Sense, and many others.
Aayushi Verma
Instagram: aayushiivermaa
Aayushi is one of the finest fashion influencers on Instagram today who keeps her feed colourful and full of positive vibes. Apart from her teaching the secrets of fashion or giving fashion advice to make the maximum use of the clothes you currently have, she doesn’t miss an opportunity in providing the best fashion motivation through her professional shoots.
Her feed is filled with so much valuable content that she has generated a really loyal following making her one of the top Indian fashion Instagrammers.
Dolly Singh
Instagram: dollysingh
Unlike the majority of fashion influencers out there, Dolly makes sure to reflect her true self and glorify her flaws as well. Aside from sharing valuable fashion tips and recommendations, she makes sure to show how to be comfortable in your skin which just adds up to your fashion statement.
Such a different approach to fashion has made her gain a really loyal audience who supports her no matter what and relates to everything she shares. Her recommendations are always budget-friendly and unbiased which has helped so many of her followers, she gains great authority from this and word-of-mouth marketing from people who have benefitted with her fashion recommendations or tips.
Masoom Minawala Mehta
Instagram: masoomminawala
Masoom Minawala is one of the best fashion Instagrammers in India owing to her in-depth experience, she has been the CEO of fashion portal, style fiesta and has run her blog since the age of 18 giving her great insights into fashion and a more knowledgeable outlook on it.
Massom Minawala, known as The Face of Indian Fashion and a global icon of fashion, made history by walking down the runway as Vaishali S's showstopper during Milan Fashion Week (the first female Indian designer to showcase a collection at Paris haute couture week).
She shares all of it and more on her account giving her amazing credibility and offers from the top brands looking to increase their business.
Rajvee Gandhi
Instagram: rxjvee
Rajvee is one of the top Fashion IG creators owing to her approach of helping her audience in the best way possible. She frequently advises or recommends on most asked fashion related topics. Moreover, she targets budget clothing and makes it look better than the expensive ones with her artistic thinking.
This leaves an impact and makes the audience look out for her content whenever they need to know about fashion or the best outfits, perfumes, shoes, etc. to choose from. This has given her a loyal following and a huge engagement rate.
Jinal Joshi
Instagram: jinal.j.j
Jinal Joshi is not just about fashion motivation and giving tips and advice. She goes a step ahead by giving attention to the minute details like accessories, heels or footwear to go with it, makeup, attitude, etc. which just looks like small things but add so much to your style. One of the best Indian fashion influencers on Instagram makes sure to teach her audience all this by making use of the platform and different formats of content.
She also takes feedback from the audience and implements it which has helped her develop a great connection with her audience and a rising engagement rate.
Meghna Kaur Kaushal
Instagram: shetroublemaker
Meghna is a fashion influencer in a true sense, aside from helping her audience with making better decisions when it comes to choosing their style or picking up outfits, she regularly shares outfit motivation with the most elegant photoshoot which in turn creates a whole superior aura around her feed.
The top brands have recognized her as well as she always delivers something unique for her audience and has amazing authority in the niche. She is seen in some of the top fashion magazines as well.
Ginni Kapoor
Instagram: ginni.kapoor.7
Ginni is one of the most authoritative fashion influencers as she follows a different approach to fashion, she makes sure to keep things simple and still make an impact and her photoshoots for fashion motivation for her audience is a testament to that. Moreover, her tips or recommendations are also something that is budget friendly and not overpowering so that your own fashion style can be flourished with it as well.
One of the leading fashion influencer in India has also made sure to keep providing insights on some of the trending fashion topics with the help of the top designers with whom she works frequently for fashion shows or other collaborations.
Aashna Hegde
Instagram: aashnahegde
Aashna Hegde is one of those leading fashion influencers who hustle the same even when they were at 1k followers and even at millions. She has one of the most in-budget product recommendations which she uses herself, tips, and advises which either she has learned by making mistakes or learned from designers or industry experts. This makes all of her content so helpful and whole in itself that it brings a lot of engagement for her.
Moreover to keep providing a whole experience, she frequently interviews the industry experts, shows behind the scenes of the top fashion shows and much more.
Isha Borah
Instagram: ishaborah
You must look up Isha Borah if relatable, eco-friendly fashion is your thing. This girl is a sensation—a fashion content creator from Bangalore with features in ED Times, Daily Hunt, and IBT! By working in the corporate sector, she started pursuing her passion for fashion and by staying true to her audience and coming up with something different from others, she made a name for herself in no time.
She has the ability to make fashion content on complex topics in the easiest manner possible making it really easy for her audience to grasp it and style up their fashion game.
Nanditaswetha
Instagram: nanditaswethaa
Nandita is a popular actress and one of the most in-demand fashion influencers on Instagram. She has made her way to the top by bringing content on topics that were either in demand or asked by most of the audience. Moreover, she is consistent with professional photoshoots giving out great fashion motivations as the colour combinations or outfits are not the usual ones you see which helps to stand out.
Each and everyone who has tried on her recommendations or tips have benefited greatly from them or has made smart fashion decisions which even they are not shy to confess, this in-turn gives Nandita great credibility or authority in the niche.
Radhika Seth
Instagram: radhikasethh
Radhika developed a strong passion for acting and fashion at a young age and was constantly motivated to pursue a career as a fashion influencer. To achieve the same, she made sure to get as much knowledge from practical experience as possible. Today she brings out one of the most valuable fashion content with advices, tips, and recommendations that she learned and nobody teaches.
One of the leading fashion influencers has appeared in a number of commercials, including those for L'Oreal Paris with Sakshi Malik, the HP laptop commercial with the one and only Deepika Padukone, as well as commercials for other well-known companies like One Plus, Myntra, Sugarbear Hair, and Foreo. She additionally appeared in well-known fashion publications like Peacock and GQ India.
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