The evolution of gaming in India from a simple time spent to a digital economy has been successful due to Generation Z, affordable smartphones, and widespread access to the internet.
Popular mobile games such as Battlegrounds Mobile India (BGMI), Free Fire, and Call of Duty have attracted a lot of audiences through their captivating gameplay, on the other hand, the events within the world of e-sports, such as DreamHack and Comic Con India gain momentum, where UGC gaming creators have taken center stage, driving the culture forward and inspiring the newbies.
An outstanding example is CarryMinati (Ajey Nagar), one of the best UGC gaming creators in India, with a huge fanbase. He has gathered a huge following through his gaming content and relatable humor. The transformation of CarryMinati from the excited gamer to the digital icon demonstrates how UGC creators keep their audience entertained, play a significant role in setting trends, growing communities, and encouraging new gamers.
In fact, brands also got attracted to take advantage of gaming creators' strengths to gain a high level of customer awareness and involvement. One perfect example is the Apex Legends game, where the marketing team of Electronic Arts (EA) worked with influencers to reach 25 million players within the first week.
Their creations, such as live streams, tutorials, or product shoutouts, are authentic and relatable, which in turn makes them very powerful brand collaborators in the world of online gaming.
To assist brands in finding the best talented and UGC creators, Vidzy - the best UGC Agency in India- prepared this list to enhance reach, engagement, and brand impact.
List of the Best Gaming UGC Creators in India
Naman Mathur
Instagram: @ig_mortal
USPs:
- Pioneer in Indian Gaming
- Esports Achievements
- Massive Digital Presence
- Global Recognition
About The Creator:
Naman Mathur, more commonly known as Mortal, is one of the best gaming UGC content creators and esports personalities in India. Not only being the founder of S8UL Esports, Mortal has also set the wheel in motion for the Indian gaming industry with his mesmerizing content and influencer spirit. Sharing live streams, tutorials, and behind-the-scenes glimpses of his esports journey are just a few examples of the high-quality content he creates. His relatable gameplay and tactical insights have helped him to connect with the audience, leading to the acquisition of prestigious awards, such as the Content Creator of the Year in 2024 at the Esports Awards. His major brand collaborations are MG Motor India, Red Bull, and Samsung.
Ajey Nagar
Instagram: @carryminati
USPs:
- Most Subscribed Indian YouTuber
- Gaming Icon with CarryIsLive
- Diverse Content Creation
- Bollywood Collaborations
About The Creator:
With 43 million followers on YouTube and 22 million followers on Instagram, CarryMinati has turned live streaming, comedy, and commentary into a new form of gaming content. His second channel, CarryIsLive, runs streams of games like PUBG Mobile, Free Fire, and Call of Duty Mobile with his massive fanbase. CarryMinati has gained so much popularity in the Indian gaming community because he connects with the audience using his spontaneous humor and high-energy gameplay. CarryMinati has worked with games.TV, endorsing such features as Fan Pass to profit from gaming content, and the same with Red Bull, where he officially supported the events and gaming equipment.
TWO SIDE GAMERS
Instagram: (@twosidegamers)
USPs:
- India’s First Gaming Duo
- Free Fire Specialists
- Engaging Live Streams
- Entertaining Challenges and Content Variety
About The Creator:
Rithik Jain and Jash Dhoka, who are part of Two Side Gamers, the first and the most popular online gaming channel in India, thereby automatically position themselves as one of the best gaming UGC creators in India. The interactive nature of their content, funny comments, and the way they kept engaging with their followers are some of the factors that brought a dedicated community under the name "TSG Army". Two Side Gamers has established relationships with leading brands such as Garena Free Fire, Red Bull, and Samsung to endorse in-game products, gaming accessories, and exclusive events.
Jonathan Amaral
Instagram: @ig_jonathangamin
USPs:
- Elite Esports Achievements
- Consistent Top Performer
- Massive Digital Influence
- Unique Playstyle and Technical Skill
About The Creator:
Being a professional BGMI as well as a PUBG Mobile player for GodLike Esports, Jonathan has secured multiple MVP titles. He has also established national records like the highest individual kill count in a major tournament. Jonathan's exclusive gameplay, professionalism, and positive impact have motivated many young gamers, and his partnerships with companies such as Red Bull and FanClash confirm his rising star in India's gaming and esports world.
Yash Soni
Instagram: @soul_viper
USPs:
- Founding Member and Key Player of Team Soul
- Renowned Support and Strategy Specialist
- Versatile Content Creator
- Influential Social Media Presence
About The Creator:
Yash Soni is a top gaming UGC creator, loved by many for his exceptional gameplay, strategic insights, and engaging personality. Viper has been an indispensable member of the team SouL and at the same time, a prominent content producer of S8UL Esports. One of the founding Team SouL members and quite an important content creator of S8UL Esports, Viper has a leading role in the growth of the mobile esports industry with games like PUBG Mobile and BGMI. He has become known for his calm support play and tactical expertise. The brands he partners with include Acer, Philips, and Lenovo Legion.
Animesh
Instagram: @8bit_thug
USPs:
- Visionary Entrepreneur and Industry Pioneer
- Ex-Pro Gamer and Influential Content Creator
- Talent Incubator and Community Builder
- Event Innovator and Industry Leader
About The Creator:
Animesh Agarwal is recognized as one of the top gaming UGC creators in India and as an important figure in the development of the country's esports. Animesh has been the main driving force behind shaping India's gaming industry into a mainstream career path for thousands of young gamers as the founder and CEO of 8Bit Creatives and co-founder of S8UL. During his leadership, S8UL has won several international awards. These include being a three-time eSports Award winner for Content Group of the Year and raising the bar in content development, talent nurturing, and brand collaborations in Indian eSports.
Akash Dodeja
Instagram: @akashdodeja
USPs:
- Versatile Digital Creator and Comedian
- Prominent YouTube Presence
- Key Collaborator with Ashish Chanchlani Vines
- Award-Winning Content Creator
About The Creator:
Akash Dodeja is widely regarded as one of the top UGC gaming creators in India. He effortlessly combines humor, vlogging, and gaming content to reach a large audience. Akash's YouTube channel showcases comical gaming highlights, tech builds such as his Spider-Man edition gaming PC, and funny moments from popular titles such as PUBG. The collaborations that have generated buzz are the tie-ups with Star Health (which was showcased on a campaign with Simran Dhanwani) and Sai World Legend (by real estate/lifestyle).
Sahil Rana
Instagram: @sahilrana
USPs:
- India’s Top Free Fire Content Creator
- Multi-Channel Digital Entrepreneur
- Content Diversity and Innovation
- Consistent High Engagement
About The Creator:
Sahil Rana, also known as AS Gaming, is best known for his fun-filled Free Fire gaming, entertaining challenges, and relatable vlogs. The blend of high-skill game tactics, entertaining pranks, and mini-vlogs is his content's main feature, attracting an immense number of views regularly and forming a devoted local audience. Sahil is seen as a role model for Indian gaming enthusiasts due to his friendly style of communication and frequent interaction with fans in the comments and live streams.
Raj Varma
Instagram: @snaxgaming
USPs:
- Exceptional BGMI and Esports Skill
- Top Esports Athlete and Team Player
- Influential Gaming Content Creator
- Member of 8Bit Creatives
About The Creator:
As a top gaming UGC creator, Raj is widely known for his impressive BGMI skills, tactical gameplay, and engaging educational content. Known popularly as the “DP King” due to his excellent skills in using the DP-28 weapon, Snax has transformed into an influential person who sets an example for new gamers. He explains the main aspects of the game to his audience by giving tips, sharing secrets, and proposing good ideas to improve their skills. Snax is a partner at 8bit Creatives and frequently participates and presents at major esports events such as DreamHack India. He has gained popularity and respect for being one of the most dominant and venerable characters in the Indian gaming scene because of his humility, diligence, and focus on community.
Parv Singh
Instagram: @soul_regaltos
USPs:
- Elite Esports Achievements
- Versatile Content Creator
- Consistent High-Level Performance
- Technical Expertise
About The Creator:
Parv Singh is famous as one of the best UGC gaming creators in India and is respected for his aggressive gameplay, technical knowledge in his field, and interesting content on BGMI and PUBG Mobile. Regaltos, the influential Team SouL player and a significant figure of the S8UL Esports, can attract many followers on his channels by uploading videos and live streams, in which he plays games and also gives tutorials and live streams that are interactive and educational. Regalitos has worked together with some of the best brands, helping to promote gaming events, streaming platforms, and cutting-edge devices.
Conclusion
India’s most popular gaming UGC creators narrate captivating stories that attract the audience on YouTube, Instagram, and Twitch apps. Their loyal and hyper-engaged audience of Gen Z and millennial gamers guarantees these creators provide the brands with a real and influential opportunity to be part of the gaming conversation.
As mobile gaming continues to be the top digital entertainment in India, collaborating with gaming creators gives brands access to very specific communities, increases the visibility of products, and builds trust by showcasing creative integrations. For marketers looking to stay relevant in one of the fastest-growing markets, investing in gaming UGC creators is not just smart—it’s essential.
Collaborate with these top gaming UGC creators in India today and bring your brand's engagement to a whole new level with real, performance-based partnerships.