Did you know that gaming is a 2 billion dollar market just in India? And there are very few creative gaming influencers who own the space with their skills and content. The Indian gaming Instagrammers can be a great asset to increase the visibility of your gaming brand; thanks to their crazy live streams, fantastic commentary, and high levels of adrenaline. Influencers in the gaming industry have some of the most niche based followers who are devoted and regularly consume their content to get entertained/learn new gaming skill.
let’s first understand who exactly they are!
Who are gaming Instagrammers?
Gaming Instagrammers are those creators who are skilled in making or sharing gaming related content on the platform. They build a loyal following owing to their skillset, entertaining commentaries, great collaborations and sharing reviews of the trending games. Indian gaming Instagrammers show uniqueness in their approach to the content. For example - some might play a variety of games or get into a variety of content and get better at it with time while some might focus on a particular thing and become an expert in it.
These gaming influencers are often the first ones to catch a trend, cross the hardest levels of a trending game or bring their reviews on trending game consoles, etc making them as idols for those who religiously follow the gaming industry. As they are well versed in the field and have a lot of knowledge as to how to bring in an audience with creativity, they have insanely high engagement rates.
This high level of engagement with their followers ensures that brands working with the top Indian gaming influencers will benefit from their partnership.
Let’s see what all types of gaming influencers can a brand work with.
Types of Indian gaming Instagram Influencers
There are a variety of gamers on the platform each with a unique element making the space diverse and entertaining. Let’s take a look:
- Professional gamers: These are competitive gamers who use the platform to showcase the expertise or their skillset in the field by updating their audience of the achievements they have made in the space, competition they will be participating in, tips to get better in different games, etc.
- Game Reviewers: These gaming Influencers review the newest games or trending games for their user experience, graphics, levels of difficulty, storyline, etc to help you get a gist of the game you are thinking of buying
- Game educators: These games provide you with a step by step guide or tutorials as to how to get better in the toughest games. They provide you everything right from cheat codes to tricks to get better.
- Gaming lifestyle Instagrammers: These gamers share their collection of merchandise relating to gaming, their setup, their gaming routines, etc influencing the lifestyle of fellow gamers.
- Comedy gamers: These gaming Instagrammers infuse comedy into their gameplays with funny commentaries and fan interactions. This makes their content really popular as someone who is not interested in games can even see the content.
Just like any other industry, there are only a few Indian gamers on Instagram that truly have this pull. And no, it cannot be decided just on the number of followers. So how do we know who are the best ones? IGYgrow, the top influencer marketing agency in India has curated a list of best gamers on Instagram.
Top Gaming Influencers in India on Instagram 2023
Instagram Profile: Naman Mathur
Naman Aka Mortal is one of the smartest gaming Instagrammers as he knows how to follow trends in gaming and he switches his content as per that. For example - recently among us has been quite popular among gamers, this being the reason he constantly uploads clips of among us gameplays with interesting insights into the industry and commentary.
This makes him one of the most visible gamers on Instagram. All of his reels are in the trending section and are liked by all the enthusiasts. He gets an average of 1 million views and reflects an engagement rate of 5 % which is even better than what celebrities have. He is even followed by the top creators from different niches as well to learn about the gaming sector giving him great credibility.
Instagram Profile: Ajay
Ajay Aka Total Gaming is at the pinnacle of gaming industry in India. He not only has the most subscribed channel on Youtube but the widest reach possible on instagram with a following of 3.3 million and an engagement rate of 4%.
He is followed by famous influencers for motivation to clear the hard levels of their favourite games. He has an incredible amount of credibility as he is amongst the first ones to bring any updates, trend, etc on his account. He also shares insights into his personal life developing a deeper connection with his followers.
Instagram Profile: Aditya Sawant
Aditya Aka Dynamo Gaming is really smart with his content. He’s not just limited to gameplays but reviews devices as well to convey its performance for gaming to his fellow enthusiasts. On his Instagram, he tries to tilt towards his personal side and get reachable to his followers. He conducts various live videos on it and often answers in the comments section itself.
You will also find a lot of clips which are not seen on any other platform be it of gameplay or him discussing any tips for you to become better at gaming. He has an engagement rate of 5.5% and average views of 560k which is purely due to him being authentic and transparent with his fans. You will find him collaborating with a lot of brands and getting great results for them. For example - he recently collaborated with Vivo and got them insane brand awareness for gaming.
Instagram Profile: Animesh
Animesh is one of those gaming Instagrammers who likes to share about competitions with huge prize pools, start communities/ discussions around gaming, etc on his account. You will also find a lot of posts reflecting his representation of Indian gaming on international levels.
He is also seen doing a lot of brand collaborations and that too really creatively. This has made him one of the most widely sought after gaming influencers for collaboration. He has an incredible engagement rate of 10% and 210k average views. Through agencies like IGYgrow, you can collaborate with him easily and get insane results instantly.
Instagram Profile: Ajey Nagar
Ajey Nagar Aka carryminati is one of the most influential people today. Through his quality content, he has bagged some of the biggest projects in the industry. When it comes to gaming the scene is no different, he holds a gaming channel known as carryislive where has over 11 million followers.
As he is already widely popular for his commentaries, his gaming commentaries have an altogether different fan base as it is unique. He is also quite skilled in popular games like Free fire, etc. This helps him have a devoted following who believe in his recommendations and follow his work closely.
Instagram Profile: Payal
Payal Aka Payal gaming is one of the most popular female gaming Instagrammers in India. Her USP is her consistency, she streams each and everyday at 9 pm. You will find gameplays of trending games to reactions to popular videos, etc. She also takes up any requests on her stream to make her audience feel involved.
On her instagram, she updates her followers of her streams, uploads behind the scenes, clips from her streams and posts about competitions where fellow gamers can take part and win big. This makes her one of the most popular influencers there as well.
Check here for top gaming YouTubers in India
Ritik And Jash
Instagram Profile: Ritik And Jash
Ritik and Jash aka twosidegamers are one of the most popular duos in gaming. They are known for playing games like free fire. On their instagram account, you will find a lot of posts giving chances to their followers to join them in tournaments of trending games.
They also post comedy skits related to games making their content have a wide reach on the platform. All of their reels cross 300k views easily which just reflects the loyalty they have been able to generate. Their transparency towards their fans is what makes them one fo the finest in the space. On their account, you can easily interact with them as they frequently conduct Q&A’s, etc.
Instagram Profile: Kaashvi
Kaashvi is one of the top Indian gamers on Instagram having a following of over 630k and an engagement rate of 16.21% which is unbelievable. This just reflects her hold on the industry with her quality content and skills. She often posts about her achievements in space, gives a sneak peek into her new videos and also posts about competitions that gaming enthusiasts can take part in.
She is also really selective with her brand collaborations, which ensures her audience of quality product or service when she recommends something.
Instagram Profile: Shagufta Iqbal
Shagufta is one of the finest female gamers in India. On her account, you will find a lot of content related to her gameplays, opinion on favorite games, updates on her personal life, etc. She also educates her followers in the space to help anyone who wants to become big in it. She is also organizing a lot of live videos, meet and greet, etc from time to time to develop a strong bond with her audience.
She has an engagement rate of almost 13% and all of her reels cross 200k views easily. The prime reason for this is her attention to detail. She is not just good in her skills but her ability to include the feedback of her audience and get better.
Instagram Profile: Rohan Ledwani
Rohan is one of the most enthusiastic gaming Instagrammers who has already won hearts of over 75k people with his quality content. He is always experimenting with content to give his audience something different from other creators. He also organizes a lot of competitions with great prize pools. You will find him doing a lot of collaborations as well. This is because he has a devoted following with an engagement rate of 5% giving incredible results to brands.
He increases his reach from time to time by indulging in different formats like comedy reels, etc and infusing it with gaming. This leads to him having a following above and beyond game enthusiasts.